To support our community of filmmakers during the early stages of the COVID-19 pandemic, we made the decision to remove the $50 fee for Sundance Collab Master Classes. As we meet this next moment and continue to support artists through our content, we are reinstating a discounted fee of $27 for on-demand recordings.

Both Master Class live event registration and on-demand recording access to this and more than 40 other Master Classes are included in Collaborator and All Access memberships. Upgrade today and get a free 14-day trial.

Master Classes are in-depth, interactive learning experiences focused on craft and career building and led by renowned industry experts. Topics include fiction and documentary filmmaking, TV writing and production, and navigating and succeeding in the entertainment industry.

While film marketing and distribution has changed notably over the past decade, it will evolve even more radically over the next year as we learn how filmed media will be positioned in a post-pandemic world.

Will theater attendance slowly return to some version of normal? What about the independent theater chains? How do new options compare to the traditional theatrical release? What kind of movies will audiences want to see? Are there different methodologies we should be thinking about to market them?

What will not change is that thousands of movies will slowly resume production and each film will need a home and an audience. As we watch the new definitions of entertainment emerge, the need to identify and attract an audience with a cohesive, targeted marketing plan will never be more important.

Pandemic Marketing Corporation Partner, and former President of Marketing at Relativity Media and New Line Cinema, Russell Schwartz, will lead a three-hour, live, online master class focused on the practical aspects of distributing and marketing your feature film, as well as the changing landscape. Whether you are a fiction or documentary filmmaker, producer, director or screenwriter, this class will help you develop a plan to successfully identify and reach your audience.

Topics presented will include:

  • Key marketing principles
  • The three types of media
  • Defining, engaging and understanding your audience
  • When and how to start thinking about marketing
  • The importance of your film's title
  • Trailer moments
  • The value of IP
  • Creating a marketing campaign - what you need to know
  • Distribution strategies: from microbudget to independent 


Download the list of resources from Russell Schwartz

Note: A few of the slides used during the Master Class are difficult to read via the video. You can view these slides in a higher resolution by clicking the links below:

View the Numbers and Trailer Collaborators slides

Russell is currently the lead marketing professor in the Creative Producing Program at the Dodge College of Film and New Media at Chapman University as well as a member of the faculty of the American Film Institute. He is also President of Pandemic Marketing Corp which provides strategic marketing, theatrical distribution, ancillary placement solutions and digital execution for the motion picture industry. more...

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