Patty West

Thinking about applying to the Merrell Brand-Supported Storytelling Program? In this live online session, attendees will get the inside scoop on the inaugural 2026 edition of this global initiative.

Join us for a hands-on session designed to demystify generative AI through creativity, humor, and experimentation. Whether you're AI-curious or AI-cautious, through a series of fun, surprising experiments, you'll experience first-hand how generative AI intersects with the creative process.

Join us for the first in a quarterly series of updates on the Creators Coalition on AI's work at the intersection of creativity and artificial intelligence. Don't miss this opportunity to stay informed, ask questions, and engage directly with coalition leaders shaping the conversation around AI and the creative community.

In this live online event, Paul Trillo discusses his unique collaborative process with Poppy, the technical workflow behind integrating cutting-edge AI tools into a cohesive narrative structure, and how directors can use emerging technology to enhance human performance.

For this in-person meetup during the 2024 Sundance Film Festival, Sundance Collab brings together Julian Brave NoiseCat and Emily Kassie (SUGARCANE), Josh Margolin (THELMA), and Sean Wang (DÌDI (弟弟)), for a candid conversation about the process of making their first feature film.

In this conversation, we’ll dive deep into the unique production challenges of capturing a subject – AI – that changes by the hour. We’ll examine finding your creative vision, maintaining editorial independence with high-stakes documentary participants, and the ethics of AI in filmmaking.

Drawing from her pioneering roots in the early 2000s digital film revolution, Joana Vicente will discuss how global talent exchanges, responsible tech integration, and an ethical, human-first approach can unlock a bold new wave of auteur-driven cinema.

Emmy-nominated filmmaker Eliza McNitt unpacks the creation of ANCESTRA, her 2025 short film made in collaboration with Google’s DeepMind team. McNitt and collaborator Ben Wiley, Creative Director at the Google Creative Lab, discuss how the pair blended live action performances with generative AI visuals to tell a deeply personal story. The film, executive produced by Darren Aronofsky, premiered at the 2025 Tribeca Film Festival. A Sundance Film Festival alum, McNitt has described the project as the story of how “a mother’s love becomes a cosmic force in order to save her daughter’s life.”