I was struggling to make a short film on a limited budget. Day in and day out I would write scripts for films, but I would never have the resources to produce it. One day I hangout with my roommate Beau. We spent the day adventuring around the city, seeing billboards of the newest movie star, the newest rockstars and I thought, "Why not make my roommate a star of his own" and who better to do that, then a narcissistic filmmaker?