"Heroin Hypocrite" is a high-energy, punk music video directed by Marz Gebhardt. The song by Amy Swallow explores themes of identity, the importance of authenticity and self-deception through satire and vintage imagery. The lyrics depict a narrative where someone presents a facade, projecting a “rockstar” image of rebellion while concealing their own vulnerability and inner turmoil. This video utilizes dolls, toys and eccentric costumes to not only call-out the romanization of drug use, but also to call back the importance of staying true to your child self.