Diana Williams’ career has revolved around storytelling – reinventing the way stories are told in new mediums, reigniting experiences on traditional platforms, and pushing the limits of technological innovation. She is currently the Executive Vice President of Creative at Madison Wells Media’s Universe division. MWM focuses on cross-platform content creation while also acquiring and extending IPs across all media including film, TV, immersive gaming, comics and books. Prior to MWM, Diana was a creative executive in the Lucasfilm Story Group, an incubator for shared continuity across the Star Wars universe. Diana began her career as an independent film producer.