I wanted to spread the message on kidnappings that happen in South Africa. There are a lot of competitions held in South Africa but people join the competitions and disappear. South Africa has a lot of human trafficking and abductions happening, we wanted to speak on that. I also wanted to play with the message of perfect and how no one can ever be perfect. With the rise of social media, millennials wanting to be perfect, portraying themselves a certain way on social media. I wanted to showcase that perfection doesn't exist. People should be happy with who they are.