January, a casket saleswoman, guides Franny through the uncomfortable act of choosing her own future casket. I'm Just Looking explores the world of the casket industry where death has been highly commodified.

Who are funerals really for… as a matter of fact, who is all this really for? In a world where your death has become a hallmark holiday, picking your casket becomes a right of passage. I'm Just Looking questions our relationship with mortality and how we deal with it.