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About this submission
Heavy is the Head came from a desire to shed light on the CROWN Act, a bill that prohibits workplaces from discriminating against people with natural hair. I wanted to marry two video concepts: commercial and sketch to humor the experiences that black people face within their community, from a ‘70s Afro Sheen-esque perspective.
I've always been enamored with the idea of using infomercials as a way to break the fourth wall and communicate harder topics through humor. And I figured the world of Afro Sheen and Jet Magazine were the perfect vehicles to do that.