Adam Hendricks co-founded the production company Divide/Conquer (pronounced "Divide and Conquer") in 2013. He and his partners first focused on creating short-form content such as the short films Pink Grapefruit (2016 Sundance Film Festival premiere, 2016 SXSW Jury Award Winner for Best Narrative Short) and Connected (2017 Webby Winner for Best Drama Short), music videos for artists such as Rooney and Garfunkel & Oates, commercials for companies such as Ford and McDonalds, and branded content for brands like Warby Parker, Adidas+ESPN, and AXE. After producing more than sixty projects, the team expanded into the long-form space and started producing virtual reality projects such as Hulu’s Virtually Mike & Nora and Door No. 1, documentary recreations, Netflix’s Emmy-nominated television special Garfunkel & Oates: Trying to be Special, and web series such as High & Mighty directed by Carlos Lopez Estrada (2018 Sundance Film Festival premiere). The company has produced over a dozen feature films, most notably Magnolia’s’ Lucky starring Harry Dean Stanton (2017 SXSW Film Festival premiere), Netflix's Cam (2018 Fantasia Film Festival) and the upcoming Adopt a Highway starring Ethan Hawke.