April 23, 10am - 1pm PT
Master Class: Creating Branded Content with Stacy Fuller - Sponsored by Refinery 29
Registration is open until April 23, 2050

Today, you find branded content everywhere - from web series to podcasts to virtual reality. In this live, three-hour, online master class, marketing expert Stacy Fuller reveals the evolution of branded content, who is making it, how to develop for it, and how to find opportunities in this space. 

Topics presented will include:

• Defining branded content 

• Types of branded content

• Why brands are interested 

• Who's making branded content 

• Best recent examples 

• Process for development 

• Unpacking the creative brief

• Obstacles and pitfalls

• Professional opportunities 

• Benefits of working in the space

Stacy Fuller is the SVP, Head of Integrated Marketing at Refinery29, the leading media and entertainment company focused on young women. In the role she spearheads branded content and strategy, through integrated advertising creative development, execution and client service. more...

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