A stage play script excerpt, adapted for video, that focuses on a number repeating in popular culture. Observation that moves backwards and forwards with playful and intentional absurdity on what is meaningless until ascribed with repetition. Though mostly associated with adages of advertising, the rule of three is attributed to German psychologist Herman Ebbinghaus, who conducted experimental memory studies in the 1880s. A scientist who started in philosophy, where this lyrical dance of objects begins.