I chose to tell the story of High Potency because it’s one of those endless stories that I find myself telling again and again to new friends, and part of me wanted to not only challenge myself and my friends to create something that looked and felt professional to our best capability in our work at the moment, but to also honor a great story by breaking a couple rules and having it be visually captivating through the images themselves. “Also for shits and giggles if you can respect that”