Audio Storytelling Intensive: from Idea to Audience | Presented by Audible
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About this Weekend Intensive
Step into the world of audio storytelling—an exciting, accessible medium where your creativity can shine and reach listeners across the globe. As audio content continues to grow more popular than ever, the format offers limitless possibilities for creators to tell captivating stories and connect with international audiences.
Join Sundance Collab for this live, online weekend intensive presented by Audible, where you’ll unlock the power of storytelling through sound. Whether you’re a seasoned creator or just starting out, this course will guide you through the art of crafting compelling audio stories—from activating your idea to captivating your audience.
In this course, you will:
- identify the elements of a successful audio story idea or series pitch and learn how to apply them to your project.
- understand how to assemble your production and key collaborators, from prep through post.
- learn audio essentials for high-quality production.
- learn how to use sound design to captivate your audience.
- become familiar with the post-production process.
- understand the festival, distribution, and funding landscape.
This course is ideal for:
- first-time audio storytellers with a great idea for a fiction or nonfiction story or series.
- creatives interested in exploring audio storytelling.
More about this intensive:
This intensive is supported by Audible and will be free to attend for those who are accepted. Below is a timeline for applicants:
- Applications due: March 9, 2025
- Applicants notified: March 19, 2025
Intensive Schedule
Friday, April 4:
- 4:00 p.m. to 6:00 p.m. PT
Saturday, April 5:
- 9:00 a.m. to 12:00 p.m. PT
- 1:00 p.m. to 4:00 p.m. PT
Sunday, April 6:
- 9:00 a.m. to 12:00 p.m. PT
- 1:00 p.m. to 4:00 p.m. PT
Presented in conjunction with

Sundance Collab provides accommodations and support services to participants with disabilities. Accommodations and services are designed to meet the needs of each participant. Please email us at accessibility@sundance.org to arrange for services.
Outline
4:00 p.m. to 6:00 p.m. PT
- Welcome & orientation
- Opening Circle
- Weekend overview
- Genre and worldbuilding in audio storytelling
- Breakout sessions - brainstorming exercise
9:00 a.m. to 12:00 p.m. PT
Topics covered include:
- An overview of the audio storytelling landscape and opportunities
- Developing Your Idea
- What is the theme?
- What is the genre or subgenre?
- What are the aesthetics of the show?
- Why this story?
- Why an audio story?
- Why now?
- Why you?
- Who is your audience?
- Ethical considerations
- Mapping out a series
- Fiction Breakout Rooms:
- Development Exercise in small groups
- Nonfiction Breakout Rooms:
- Development Exercise in small groups
12:00 p.m. to 1:00 p.m. PT
- Break
1:00 p.m. - 4:00 p.m. PT
Topics covered include:
- Production Teams and Roles
- Finding Collaborators
- Financing and Funding
- Understanding Gear and Equipment Needs
- Fiction Breakout Rooms:
- Making a Schedule and Budget
- Casting
- Rehearsing
- Nonfiction Breakout Rooms:
- Finding Your Participants
- Preparing Your Interviews
- Interview Techniques and Best Practices
- Outlining
9:00 a.m. to 12:00 p.m. PT
Topics covered include:
- Managing Production
- What to Expect in Post-Production
- Creating a Workflow
- Collaborating with an Editor
- Collaborating with a Composer and Sound Designer
- Legal Considerations
12:00 p.m. to 1:00 p.m. PT
- Break
1:00 p.m. to 4:00 p.m. PT
Topics covered include:
- Putting Together Your Pitch
- Audio Storytelling Festivals
- Distributing Your Work
- Understanding Advertising in Podcasts
- Finding and Developing Your Audience
- Fiction Breakout Room:
- Moderated Pitch Practice
- Nonfiction Breakout Room:
- Moderated Pitch Practice
4:00 p.m. to 4:30 p.m. PT
- Next Steps
- Final remarks
- Closing Circle
Team

Ann Heppermann
Instructor
Ann Heppermann has worked in audio for more than 25 years as a producer, reporter, editor and executive creating works for shows such as THIS AMERICAN LIFE, RADIOLAB, and numerous others across the audio and podcasting industry. Over the years, she has received a number of awards including Murrow, Gracie, and a Peabody. In 2011 she was named a United States Artists Rockefeller Fellow for her work in the audio field.
Ann is also a dedicated educator who has taught classes and workshops at NYU, Duke, Columbia and Sarah Lawrence. There, she has taught classes in narrative audio journalism and audio fiction since 2008. Currently, Ann is an executive producer at Audible where she leads numerous titles in non-fiction, scripted, and well-being and leads the Audible Podcast Development Program since its inception in 2020.

Blaine Morris
Instructor
Blaine Morris is a queer Latina multihyphenate filmmaker creating female-driven and queer genre films. Prior to graduating from Columbia University, she acted on MTV's SKINS, MASTER OF NONE, and many more. She has directed, written, edited, and produced short films which premiered at Sundance, Sitges, Austin Film Festival, Outfest, won best horror at Nvision Festival and more. She wrote, produced and starred in the psychological thriller feature film DARK OBSESSION featuring Mena Suvari and Danielle Harris now on Tubi. Other features she has worked on include assisting Academy Award nominated writer/director Charles Shyer for Netflix’s THE NOEL DIARY, producing Kelley Kali's SPEAK LESS, co-producing on Ritesh Gupta's THE RED MASK,, and associate producing THE GROTTO, directed by Joanna Gleason, winner of Best Narrative First Feature at Heartland International Film Festival.
Blaine graduated USC as a MFA George Lucas Scholar in Film & TV Production and is a WIF mentee of GOOD TROUBLE showrunner Joanna Johnson, whom she shadowed on the season 4 finale. She worked with Flmkr Co as a producer and Director of Film Acquisitions and is an adjunct professor in the MFA film program at Calstate LA. Currently, Morris is a 2024 Film Independent Project Involve Directing Fellow with her short JUST WAIT premiering at Slamdance, Rideback Rise Circle Member and wrote and directed 4 episodes on the IHeartRadio and Sonoro Latine horror anthology podcast NOCTURNO hosted by Danny Trejo.

Christabel Nsiah-Buadi
Instructor
Christabel Nsiah-Buadi is an award-winning global journalist and the founder of Your Podcast Pipeline, a resource for audio creators and creative entrepreneurs seeking insights and guidance for their editorial business needs.
Christabel has built, led, and hosted shows for leading media companies. As an executive at Spotify, she gave creators tools and advice to grow their audiences. She also created and led the company’s Behind the Mic one-of-a-kind podcast production fellowship. She also holds Executive Producer and contributor credits with KCET, American Public Media, the BBC, and NPR. In addition, Christabel has taught journalism and audio storytelling to students at the University of Pennsylvania, Howard University, and Spelman College. Her writing about parenting and the media has appeared in The Independent and British Vogue.

Diandra Pendleton-Thompson
Instructor
Diandra Pendleton-Thompson is an Afro-Latina multi-hyphenate with over two decades combined experience writing and performing for stage, screen, and alternative media. She began her journey as a theatre performer, switching gears after a car accident to pursue her other passion: screenwriting. Since then she’s had the opportunity to work on properties like STAR TREK, STAR WARS, and STRANGER THINGS. Diandra is currently writing for the animated BATMAN: CAPED CRUSADER series on Prime Video. She was previously the Co-Executive Producer and Writer for Season 2 of Audible’s supernatural thriller THE PROPHECY starring Kerry Washington.
In features, she adapted the bestselling YA fantasy book THE KANE CHRONICLES: RED PYRAMID for Netflix and wrote the original drama ALL OF THE LIGHTS for Sony and Issa Rae. Diandra also staffed on both seasons of the animated Emmy nominated series STAR TREK: PRODIGY for Nickelodeon and Paramount Plus. Championing diverse characters and stories across genres, Diandra is an advocate for storytelling as a vehicle for both personal catharsis and social transformation, a passion she is excited to bring to her new role as a Visiting Faculty member for the low-residency MFA in Creative Writing program at New England College. Born in Brooklyn and raised in Florida, Diandra now spends her free time hunting for the best karaoke bars, pizza, and BBQ in Los Angeles.
FAQ
In Sundance Collab’s Intensives, participants attend live, virtual class sessions in a condensed time period. These sessions are led by an instructor and supported by the Sundance Collab courses team.
All members of the Sundance Collab community are welcome to register for Sundance Collab Intensives. Some Intensives require an application. Please review the description and any eligibility requirements to ensure the Intensive is a good fit. If you have any questions, please email collab_courses@sundance.org.
For application-based Intensives, note that space is limited. Applications are considered as they are received and applicants are accepted on a rolling basis until the Intensive is full or the deadline has passed, whichever comes first. If the application window is open, you will see an “Apply” button on the course page.
We send our application acceptance notifications on a rolling basis, starting after the application deadline. You will be notified of your acceptance status no later than three days before the first session. At any point, you can check the status of a course that you have applied to by logging into Sundance Collab and visiting the course page. You’ll see a purple bar there indicating your status.
When reviewing applications for an Intensive, the Sundance Collab team evaluates the needs and expectations of each applicant. We are also looking to convene a diverse group of participants who will work well together and support each other throughout the Intensive. Finally, we will confirm that the applicant can meet the time commitment necessary and has a strong interest and readiness to complete the Intensive and meaningfully contribute to the group process.
We do not offer any combined applications or discounts for Sundance Collab Intensives.
We often offer a limited number of need-based, full or partial scholarships. Check the course description to see if that course currently has scholarships available. Scholarships are prioritized for one per person per year (from the date of issue). Scholarship applications are available up to one week before the registration deadline. To apply for a scholarship, complete the registration form by clicking the REGISTER button and selecting the option to apply for a scholarship, if available.
Applicants will be notified about their scholarship decision prior to the first day of the course. Due to the volume of applicants, we are not always able to provide a scholarship, but we may still offer a spot in the course. In this case, depending on the course, payment plans may be available and can be selected at checkout.
No, because of the length of the course, we do not offer payment plans for Intensives. However, we do offer a limited number of need-based scholarships which can be applied for within the course registration process.
Yes, you are welcome to take a live, online Intensive even if you can’t make the live sessions. Recordings of each session are available online within two business days.
All sessions are recorded and usually made available within two business days. The videos will also contain the chat and transcript from the session, viewable in the video playbar.
Participants will have access to the recordings for one year following the last session.
All participants will receive a Certificate of Completion. The certificate will include the name associated with your Sundance Collab account.
You can join a course via a computer or mobile device. All of our Intensives are conducted via Zoom.
Download and set up the Zoom software and make sure you have the latest update. Here are some great resources from Zoom’s Knowledge Base to take a deeper dive into using Zoom:
- Watch Zoom's Video Tutorials or review training materials on the Getting Started page.
- Join a Live Training from Zoom.
If you have any further questions, please email collab_courses@sundance.org.
Sundance Collab provides accommodations and support services to participants with disabilities. Please contact us at (435) 776-7790 or email us at accessibility@sundance.org to ask any questions or to discuss your specific needs after you have been accepted into the course.
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