Film Producing: How to Develop, Finance & Distribute Your Film
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About this Live Online Course
Sundance Collab offers a robust collection of online courses in the Sundance spirit of amplifying your independent voice as a storyteller. Join our global community to hone your craft, network with other creators, and develop career strategies to help you navigate the film and television industry.
Learn how to develop successful producing strategies for all major aspects of getting your independent fiction film made and seen, with accomplished producers as your guides. This course takes a problem-solving approach to creative producing challenges found in your feature-length fiction film currently in development, pre-production, or production.
In this live, online course, you will engage in topical, participatory lecture and discussion sessions each week with the lead instructor. In five of the sessions, you will move from that week’s lecture into a breakout session with a course advisor where you will engage in small group problem-solving sessions based on each participant’s individual project needs. The course concludes with a one-on-one mentoring session with your advisor focused on your project.
By the end of the course, you will:
- practice pitching your project to potential collaborators or financiers with professional feedback.
- apply creative problem-solving to challenging components of your project.
- discern possible financing structures including the traditional waterfall vs. new models of sustainability and how to use them to develop your financing strategy.
- learn how to collaborate with diverse stakeholders and talent.
- begin to create sales, distribution, and film festival strategies for your project.
- understand legal concerns such as structuring agreements, standard deal terms, copyright vs. derivative rights, contracts, and more.
This course is ideal for:
- creators who have completed Sundance Collab’s Film Producing: Core Elements course, or who have producing experience and are looking to go beyond the fundamentals and deepen their professional producing skills.
Course enrollment is approximately 50 participants per session, with a participant-to-advisor ratio of 12-to-1.
Space is limited. Applications for this course are considered as they are received and applicants are accepted on a rolling basis until the course is full or the deadline has passed, whichever comes first.
Sundance Collab provides accommodations and support services to participants with disabilities. Accommodations and services are designed to meet the needs of each participant. Please email us at accessibility@sundance.org to arrange for services.
Scholarships
Sundance Collab offers a limited number of full and partial need-based scholarships for individuals who need assistance.
Due to limited scholarship funds available, we prioritize one course scholarship per participant in a 12-month period. Scholarship applications are available up to one week before the registration deadline and do not stack with discounts or promotions, including early registration.
Outline
Topics covered include:
- Introductions to Producers
- How to give and receive feedback
- Discussion of the core elements of a successful pitch
- Breakout session: your two-minute pitch
Topics include:
- The Producer’s role in creative development
- Finding and identifying strong material
- Understanding options, shopping agreements and chain of title
- Hiring writers and collaboration
- Creating a deck and approaching previsualization
Topics include:
- Understanding film markets
- The difference between foreign sales, domestic sales and pre-sales
- Breaking down private investment deal terms and the “waterfall”
- Discussion of tax incentives in different countries and states
- The Producer’s point of view when crafting a finance strategy
- Mastering your three budgets (the dream budget, the realistic budget, the last resort budget)
- Finalizing deals between financiers, producer, director and writer(s) and who controls the final cut
Topics include:
- The Producer’s roles and responsibilities
- Casting (working with agencies and casting directors), rehearsals and table reads
- Coordinating with Department Heads
- Re-writing for the shooting script (making cuts according to budget, etc.)
- Understanding script clearance and E&O insurance
- Crucial strategies for promoting team and troubleshooting collaboration
- Different types of Director relationships
Topics include:
- The Producer’s role on set
- How to overcome challenges and make decisions quickly
- How to support your director, crew, cast, and the project’s vision
- Overview of staying on time and budget
- Editing room survival tips
- Approaching ADR sessions and sound mixes
- Grasp how music rights work (master vs. publishing)
- Overview of deliverables
Topics include:
- Creating a film festival strategy
- Discussion of the future of film festivals
- Overview of distribution ecosystem
- Understanding the relationship between financier, producer, director, distributor
- How to think strategically about distribution
- Latest distribution trends and innovations
- Understanding the roles of Sales Agents, Producer Reps, Lawyers and Publicists
Topics include:
- Building relationships, networks, advocates and allies
- How to make this career work for you
- How to deal with reviews
- How to approach festivals with your own career in mind
- Next steps
- The course concludes with a one-on-one mentoring session with your advisor
Team

Dana Lustig
Instructor
Dana Lustig is an LA-based Israeli filmmaker. She has directed five feature films, produced over twenty-seven independent features, and two TV series. Among many, Dana had produced the true survival story starring Daniel Radcliffe, JUNGLE and directed the BIFA-nominated dramatic thriller A THOUSAND KISSES DEEP. Dana is an executive producer on the upcoming movie READING LOLITA IN TEHRAN, based on the NYT bestseller.
Upon graduating from AFI, she formed the production company Bergman Lustig Productions with Ram Bergman. BLP produced many movies together, including the Spirit Award-nominated BRICK and DANCING AT THE BLUE IGUANA, directed by Oscar-nominated Michael Radford. Dana is an alum of AFI, where she is now a faculty member and a member of the PGA, SAG, DGC, and the Israeli Film Academy. She is the writer of the book MAKING A MOVIE, FROM CONCEPT TO RED CARPET.
FAQ
In Sundance Collab’s Live Online courses, participants attend live, virtual class sessions on the same day and time for a specified period. These sessions are led by an instructor and in some cases, supported by a team of advisors. In some courses, you are given assignments with submission deadlines to help you take the next step with your work.
- Each week you will be able to attend live lectures via Zoom video and ask questions of your instructor.
- In some courses, you will receive individualized feedback from your course advisor on elements of your work.
- In some courses, you will have the opportunity to have a 1-on-1 session with your advisor. Depending on the course, this session may be included or may be purchased separately for an additional cost. Check the course description for specifics.
All members of the Sundance Collab community are welcome to register for Sundance Collab courses. Please review the course description and any eligibility requirements to ensure the course is a good fit. If you have any questions about a course, please email collab_courses@sundance.org.
Note that space is limited. If the registration window is open, you will see a “Register” button on the course page. If there is an application, applications are considered as they are received and applicants are accepted on a rolling basis until the course is full or the deadline has passed, whichever comes first.
We do not allow creative partners to do our live online courses as a team. However, both creators can individually register for the course.
Part of Sundance Collab's unique educational approach is to create a teaching team for every course. Each class is led by an instructor who may be accompanied by additional course advisors. This allows us to keep an intimate ratio of participants to advisors and to provide a diversity of voices and approaches to the course content.
We often offer a limited number of need-based, full or partial scholarships. Check the course description to see if that course currently has scholarships available. Scholarships are prioritized for one per person per year (from the date of issue). Scholarship applications are available up to one week before the registration deadline. To apply for a scholarship,complete the registration form by clicking the REGISTER button and selecting the option to apply for a scholarship, if available.
Applicants will be notified about their scholarship decision prior to the first day of the course. Due to the volume of applicants, we are not always able to provide a scholarship, but we may still offer a spot in the course. In this case, depending on the course, payment plans may be available and can be selected at checkout.
Yes, we offer two or three-part payment plans for Live Online courses, depending on the length of the course. In all cases, the first payment is due at the point of registration. The remaining payment(s) are spread out throughout the course term. For specific payment plan dates for a course, please reach out to our team at: collab_courses@sundance.org.
Yes, you are welcome to take a live, online course even if you can’t make the live sessions. Recordings of each class session are available online by the following day so you can keep up with the course lectures. For courses that include a 1-on-1 session with an advisor or instructor, the meeting is scheduled according to your (and their) availability.
All sessions are recorded and usually made available within one business day. The videos will also contain the chat and transcript from the class session, viewable in the video playbar.
Participants will have access to the recordings for one year following the last class session.
All participants will receive a Certificate of Completion. The certificate will include the name associated with your Sundance Collab account.
You can find any courses that you are enrolled in or have already completed in the profile section of your Sundance Collab account under “Courses.”
You can join a course via a computer or mobile device. All of our live, online courses are conducted via Zoom.
Download and set up the Zoom software (https://zoom.us/download) and make sure you have the latest update. Here are some great resources from Zoom’s Knowledge Base to take a deeper dive into using Zoom:
- Watch Zoom's Video Tutorials or review training materials on the Getting Started page
- Join a Live Training from Zoom
If you have any further questions, please email collab_courses@sundance.org.
Sundance Collab provides accommodations and support services to participants with disabilities. Please contact us at (435) 776-7790 or email us at accessibility@sundance.org to ask any questions or to discuss your specific needs after you have been accepted into the course.
No currently scheduled sessions
Interested in hearing about the next session of this course?
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