Documentary writer Mark Monroe has developed such Oscar-winning films as ICARUS and THE COVE. He walks through how he uses test screenings to understand an audience's experience of a film and how to then make adjustments to deliver the strongest story.

Key Insights

As a filmmaker, you are emotionally attached to your story. An audience doesn’t have your same experience of making the film, so you need their fresh perspective to see where the story gets confusing, where energy drops, or elements of the storytelling aren’t working.
Every creative decision improves or hurts your film. Once you send an audience down a path, they stay there until you change the direction. You always want to know when and why your audience disengages with your film.
As the filmmaker, you are building the world and the rules of the world for an audience. These boundaries must be clear so an audience tracks the story in the way you intend.
Test screenings negate opinion. Although the director and creative team will all have opinions, you need the unbiased data from an audience to make informed creative decisions.
Your lived experience of making the film is not what will impact an audience. Your role as a filmmaker is to distill and structure the emotional journey of the story and characters, and put that on the screen, so a broad audience can be invested.

Mark Monroe

Writer, director, producer, and co-founder of Diamond Docs, Mark Monroe is a two-time EMMY winner, three-time WGA award winner, and BAFTA nominee, whose credits include ICARUS and THE COVE, which both won the Academy Award for Best Documentary. Other notable credits include JIM HENSON IDEA MAN with Ron Howard, Grammy winner THE BEATLES: EIGHT DAYS A WEEK with Ron Howard, Peabody nominee LUCY AND DESI with Amy Poehler, THE BEE GEES: HOW CAN YOU MEND A BROKEN HEART with Frank Marshall, PAVAROTTI with Ron Howard, BECOMING COUSTEAU with Liz Garbus, BEFORE THE FLOOD with Leonardo DiCaprio, THE DISSIDENT with Bryan Fogel, WATCH THE SOUND with Mark Ronson & Morgan Neville, and TALES FROM THE TOUR BUS with Mike Judge. A journalism graduate from the University of Oklahoma, Mark began his career as a writer for CNN. more...

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