In Advisor Studio sessions, film and television industry professionals share field experiences and insights into their specific areas of craft, including writing, directing and producing for TV and film.
In this increasingly digital age, branded content has emerged as a powerful way to create meaningful connections with consumers. But what makes branded content truly effective, and how can creators and brands collaborate to produce work that resonates?
Brian Newman, producer and founder of Sub-Genre, leads a strategic consultancy that helps brands and agencies understand and engage with the entertainment world. In this session, Newman will share insights from his acclaimed newsletter and years of experience advising both brands and creators on crafting authentic, impactful content partnerships.
In this session, Newman describes the ways branded content can be incorporated in short form videos, narrative filmmaking, documentary, and impact campaigns. Whether you're a filmmaker putting together the funding for your next project, a brand manager seeking more authentic audience connections, or a content creator navigating the evolving media landscape, you'll gain practical knowledge about this increasingly essential part of the creative economy.
Topics include:
- The evolution of branded content and why it matters now
- Building authentic partnerships between producers, talent and brands
- Maintaining creative vision while satisfying commercial objectives
- Case studies: What works and what doesn't in branded storytelling
- Funding your creative work through brand collaborations
- Distribution and film festival strategies
- Future trends: Where branded content is heading next
