Advisor Studio: Rafael Agustín (JANE THE VIRGIN) on Pitching a TV Series
About this Advisor Studio
In Advisor Studio sessions, Sundance Collab Advisors share field experiences and insights into their specific areas of craft, including writing, directing and producing for TV and film.
You have a great idea for a TV show, but how do you sell it? In this conversation, writer Rafael Agustín (JANE THE VIRGIN) guides us on how to successfully pitch a series that captures the attention of production companies, studios executives, and network buyers. We discuss how he develops a story and characters that can sustain multiple episodes, his tips on how to deliver a compelling, persuasive pitch and review the materials you’ll need to prepare. After our conversation, we see the suggested strategies at work as several members of the audience practice pitching their show ideas.
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Rafael Agustín
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Rafael Agustín is a writer on the award-winning The CW show, Jane the Virgin. He is a 2016 Sundance Fellow for his TV family comedy, Illegal, based on his life as a former undocumented student. Agustín co-created and co-starred in the national touring, award-winning autobiographical comedy, N*gger Wetb*ck Ch*nk, which received acclaim from the LA Times, New York Times, Denver Post, and won awards for its advancement of social justice in the arts.
Rafael Agustín currently serves as Executive Director of the Latino Film Institute, where he oversees both the Youth Cinema Project and LALIFF (Los Angeles Latino International Film Festival). Earlier this year, the LA Weekly named Agustín one of the fifty most essential people in Los Angeles. He received his BA and MA from UCLA’s School of Theater, Film & Television and is an alumnus of the CBS Diversity Comedy Showcase.