As creators in pursuit of our craft, we often overlook an important aspect of our role as professional artists—seeing ourselves as a personal brand. In this special conversation with Kelly Bush Novak, CEO and Founder of ID, the largest independently owned, full-service public relations agency in entertainment, we explore what a personal brand is, why it’s crucial to have one and the steps you’ll need to take to establish your presence. We also discuss how to define your brand, the digital strategies that can set you up for success and the practical tools to develop your own personal brand and determine what makes you and your work distinctive.

Kelly Bush Novak launched her company in 1993 with three unknown clients and a surplus of now legendary tenacity. Renamed ID a year later, her agency celebrated its 28th anniversary in 2021, representing over 1500 high-profile clients supported by a dedicated team of one hundred in New York and Los Angeles, including the most respected publicists in the industry. more...

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