Master Classes are in-depth, interactive learning experiences focused on craft and career building and led by renowned industry experts. Topics include fiction and documentary filmmaking, TV writing and production, and navigating and succeeding in the entertainment industry.
As traditional models for reaching audiences struggle to survive, independent filmmakers are turning to innovative approaches to distribute their work and create meaningful impact. With new tools, platforms, and strategies available, understanding how to navigate this evolving landscape is more critical than ever.
In this three-hour Master Class, producer Pulkit Datta (Israelism, Jersey Boy, Vs. Goliath, Hoop Like This) offers a practical and in-depth guide to the world of creative distribution and impact for both fiction and non-fiction films. Drawing from real-world case studies and personal experience, Datta will share the key principles and processes that help independent films find and engage their audiences. Designed for filmmakers who want to take a unique, strategic, and intentional approach to releasing their work, this session goes beyond the basics. You'll explore how to build a tailored distribution plan for your film—one that aligns with your goals, vision, and resources.
Datta will discuss his experience working on Israelism, a 2024 success story in creative documentary distribution, as well as the narrative feature Jersey Boy in post-production and the forthcoming sports documentary Hoop Like This.
What You'll Learn:
- How to define clear goals, audiences, and measures of success for your film
- An overview of distribution and impact pathways, from traditional to hybrid models
- Creative marketing strategies that resonate with target audiences
- Budgeting and sustaining a long-term distribution or impact campaign
- Building a strong support team for outreach and engagement
- Tools for tracking success and applying learnings for future projects
Whether you're preparing to release your first film or looking to reimagine how your next project connects with global audiences, this Master Class offers grounded, actionable insights to help you take control of your film’s distribution journey.
If you would benefit from an accommodation to fully participate in this event, please complete this form, contact us at (435) 776-7790, or email us at accessibility@sundance.org to discuss your specific requests. Every effort will be made to accommodate advance requests; however, requests made within 5 days of the event may not be guaranteed.
A recording of this Master Class will be posted to our Video Library the next business day following the session. All registered attendees will find the recording in the “Purchases” section of their account once it is posted.
