Yvette Urbina is a proven programming leader with a producer background - the right mix of creativity and business and a driving force behind iconic series like THE O.C., THAT '70s SHOW and KING OF THE HILL as well as the Emmy Award-winning live-action Nickelodeon comedy, NICKY, RICKY DICKY & DAWN.

Urbina most recently served as Vice President, Nickelodeon Current Series and Development. In this role, she was a member of the executive leadership team that sustained Nickelodeon's position as the number one rated, ad-supported, basic cable network from 2011-2019.

Quickly adapting to the changing needs of the network, she launched and led original scripted live-action series and children's programming, with her most recent project the animated series, SANTIAGO OF THE SEAS, for Nick Jr.

Her early start at Nickelodeon included the management of Nick at Nite's first forays into original scripted programming with the hit half-hour comedy INSTANT MOM, starring Tia Mowry-Hardrict, which also aired on TVLand, as well as SEE DAD RUN, starring Scott Baio. She also oversaw the production of the hour-long drama HOLLYWOOD HEIGHTS, which was adapted from the telenovela Alcanzar una Estrella.

Urbina was recruited in 2009 by Oscar-nominated actor, director, and producer Salma Hayek. As the Vice President of Television Development for Salma's production company, Ventanarosa Productions, she created Latino-culture and Spanish-language comedy and drama series concepts for an exclusive relationship with ABC Studios.

Prior to her work with Ventanarosa, Urbina co-produced the independent feature, BENEATH THE DARK, which premiered at SXSW and was purchased by IFC.

Her career trajectory included working in programming at Fox. As she advanced into the role of Director of Drama Development, she developed content with noted writers and producers and was key in moving the network from #4 to the most-watched network in the A18-49 market for 3 consecutive years.

Urbina began her work in the entertainment business in the mailroom of a Hollywood talent agency and worked her way up to become a voice-over agent.

She serves on the boards of Los Angeles Team Mentoring, an organization that guides middle school students growing up in challenging urban environments; as well as Colour Entertainment, whose board is dedicated to providing dynamic opportunities for members to network with senior level executives as they navigate the media landscape.

Yvette is a native of Los Angeles, California and holds a Bachelor of Arts in Government from Georgetown University.