As the Director of Producing and Artist Support in the Feature Film Program, Shira Rockowitz devises programs that support filmmakers through creative and professional development, mentorship, and industry engagement, with a dual focus on project advancement and building sustainable careers. This includes launching Elevate, an innovative professional development track supporting 250+ artists annually, overseeing the Feature Film Producers Lab & Fellowship, and co-leading select activities at the Sundance Film Festival. Shira is also a key curator and contributor to the Screenwriters Lab, Directors Lab, and Catalyst financing program. Prior to her role at Sundance, Shira was the director of development and production at Exclusive Media and a co-producer on John Carney’s Begin Again. She began her career with positions at New Regency, Paramount Vantage, and Fine Line Features/New Line Cinema. Shira is a graduate of Northwestern University and holds an MFA from the Peter Stark Producing Program at the University of Southern California, where she serves as an adjunct professor.