Shira Lazar is an Emmy-nominated digital culture expert, keynote speaker, and mental health advocate with over 1 million followers across platforms. She is the founder of What’s Trending, a pioneering digital media brand with more than 3 million followers, where she has been covering and shaping internet culture, technology, and the creator economy for nearly two decades.

She has spoken on stages including SXSW, CES, Cannes Lions, NAB, and VidCon, and has been recognized as one of Fast Company’s Most Influential Women in Technology, Variety’s Women of Impact, and Adweek’s AI Trailblazers.

Shira is the founder of Creators 4 Mental Health, an initiative dedicated to improving mental health access, support, and sustainability in the creator economy through research, events, and community programs. She is also building CreatorCare, a platform focused on benefits and mental health resources designed specifically for creators.

In 2026, Shira helped introduce the Creator Bill of Rights alongside Representative Ro Khanna, advocating for fair labor standards, protections, and benefits for creators as workers and small business owners.

She shares her insights on AI, culture, and the creator economy in her weekly newsletter The Alpha and hosts The AI Download, a weekly audio and video podcast exploring how AI is reshaping work, creativity, and society.