Rachel Joy Victor is the founder of Interphase, an R&D design studio. Rachel's work as a designer, strategist, and worldbuilder for emerging technologies (XR/AI/web3) focuses on creating cohesive narrative, brand, and product experiences. She designs for a range of applications: from multiplatform narratives and immersive experiences, to tools and platforms, to spaces and cities. She draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experiences where world simulation, systems design, and 8 architectures intersect. Rachel’s clients have included Disney, HBO, Technicolor, Vans, Ford, Nike, Havas, Meow Wolf, Niantic, and many more. She is known for her talks and panels that make emerging technologies accessible and has presented at SXSW, Stanford, NAB Show, AI on the Lot, Future of Film, and more. Most recently, she co-founded FBRC.ai, an ecosystem company focused on creating AI-supported tools for the future of content production, and was an adjunct professor at USC's School of Cinematic Arts.