Patricia Buffa is a Principal Product Marketing Manager for Firefly, Adobe’s AI-powered creative platform. She leads AI thought leadership strategies and programs that center creatives, spanning education, partnerships, events, and content commissions. Most recently, she spearheaded the creation of Adobe’s first generative AI short film festival at the MAX Creativity Conference, celebrating human imagination amplified by technology through the commissioning of generative AI and hybrid films by six visionary filmmakers.

Before joining Adobe, Patricia spent over 15 years working at the intersection of visual arts and technology, with a focus on expanding audience engagement and supporting artistic experimentation. As Director of Digital Strategy at the Fine Arts Museums of San Francisco (de Young + Legion of Honor), she founded and led the Web and Digital Strategy division and delivered transformational initiatives, including the redesign of famsf.org and the de Young’s first in-gallery augmented reality experience. Designed in partnership with Snap Inc., the project allowed visitors to virtually try on pieces from the museum’s high fashion collection. She also launched an award-winning short documentary series and pioneered early experiments with generative AI to augment and customize the visitor experience.

Previously, Patricia led digital initiatives and teams for major international institutions, including Fondation Louis Vuitton in Paris and The Museum of Modern Art in New York.

Patricia is a frequent speaker on the future of creativity, art, and technology, with appearances at SXSW, The Night of Ideas, HUB Montréal, MuseumNext, and other global conferences. Originally from Italy and Brazil, she holds an MS in Economics and Management for the Arts from Bocconi University in Milan, Italy.