Gina Garcia - Sundance Collab

Gina Garcia is a Product Marketing Manager on Firefly GenAI, Adobe’s generative AI platform for creators. She works closely with filmmakers, artists, creative professionals, and creators to support creative workflows, helping them understand and experiment with emerging tools in service of their creative practice. At Adobe, she partners with creators and cultural institutions to explore how generative AI can be integrated thoughtfully and responsibly into storytelling.

Before joining Adobe, Gina held creator-focused roles at Instagram, TikTok, and Meta, where she led creator and artist programs supporting creative professionals and helping extend their work across social and digital platforms. Her work focused on building programs that supported creator engagement, sustainable creative practices, and the translation of artistic work across platforms.

Gina holds a BFA in Photography from Parsons School of Design, grounding her work in a deep understanding of visual storytelling and creative practice.

Collab items I'm associated with:

Video

Behind the Short: GenAI Filmmaking and Collaborating With Your Team | Presented by Adobe

With: Taryn O’Neill and 4 more

FREE

Behind the Short: GenAI Filmmaking and Collaborating With Your Team | Presented by Adobe

With: Taryn O’Neill, Joanna Popper, Drigan Lee, Maddie Hong and Gina Garcia

Join us for a behind-the-scenes look at how generative tools can support independent artists in making their films. Go inside the process as the team behind the short film MythOS breaks down how they leveraged generative technologies, organized their workflows, and tackled key challenges. This session highlights the steps and decisions that shaped their film, showing what collaboration looks like when incorporating AI tools, and how AI can enhance an artist’s creativity and streamline the path to a finished film.

FREE

Story Forum Collection

Story Forum: Exploring Art and Innovation - ON DEMAND

Together with creators, educators, industry leaders, and technologists, we explored the creative technologies that are impacting storytelling and how today’s artists are evolving. Now you can experience it all on-demand for free.