Gina Garcia is a Product Marketing Manager on Firefly GenAI, Adobe’s generative AI platform for creators. She works closely with filmmakers, artists, creative professionals, and creators to support creative workflows, helping them understand and experiment with emerging tools in service of their creative practice. At Adobe, she partners with creators and cultural institutions to explore how generative AI can be integrated thoughtfully and responsibly into storytelling.

Before joining Adobe, Gina held creator-focused roles at Instagram, TikTok, and Meta, where she led creator and artist programs supporting creative professionals and helping extend their work across social and digital platforms. Her work focused on building programs that supported creator engagement, sustainable creative practices, and the translation of artistic work across platforms.

Gina holds a BFA in Photography from Parsons School of Design, grounding her work in a deep understanding of visual storytelling and creative practice.