Gary Hustwit

Gary Hustwit is a New York–based filmmaker and visual artist whose work examines design as a force shaping culture, technology, and everyday life. He is the CEO of Anamorph, a generative media studio and software company focused on new tools for creative expression. Across more than two decades, Hustwit has developed a body of work that treats design not as style, but as a system of decisions that structure how we live.


He made his directorial debut with Helvetica (2007), the first feature-length documentary about graphic design and typography, and continued his exploration of design practice with Objectified, Urbanized, Workplace, and Rams. These films investigate objects, cities, environments, and designers themselves, and have screened in over 300 cities worldwide, with broadcasts on Netflix, HBO, PBS, and the BBC. His most recent film, Eno, a documentary about musician and artist Brian Eno, applies bespoke generative technology to both its creation and exhibition, extending design thinking directly into the filmmaking process. The film was shortlisted for the Academy Award for Best Documentary Feature in 2024.


Hustwit’s work has premiered at Sundance, SXSW, and TIFF, and has been exhibited at institutions including the Museum of Modern Art, the Smithsonian Cooper Hewitt, the Design Museum London, the Venice Biennale, and the Victoria & Albert Museum. He has served on juries for Sundance, the Gotham Awards, and Full Frame Documentary Film Festival, was named one of Fast Company’s 100 Most Creative People in Business, and is a member of the Documentary Branch of the Academy of Motion Picture Arts and Sciences.

Courses and Content

Story Forum: Exploring Art and Innovation - ON DEMAND

Together with creators, educators, industry leaders, and technologists, we explored the creative technologies that are impacting storytelling and how today’s artists are evolving. Now you can experience it all on-demand for free.

The Generative Lens: Gary Hustwit on Storytelling Beyond the Timeline

With: Gary Hustwit and KD Daza
Trailblazing independent filmmaker Gary Hustwit joins Story Forum for a conversation on art, innovation, and experimentation in the age of AI. Hustwit directed Eno, a 2024 documentary that employed generative technology to create a unique cut of the film for each screening. The film premiered at the 2024 Sundance Film Festival, went on to receive six nominations from Cinema Eye Honors, and was shortlisted for an Academy Award. In this moderated conversation, Hustwit discusses how he conceptualized and created the film, the challenges of incorporating bespoke tech into his filmmaking practice, and his predictions on the future intersections of film and technology.