Erica Elson

Digital Course and Event Producer - Sundance Collab

Erica Elson is a Producer, Writer and Educator based in the mountains outside Los Angeles. Her short film, WING NIGHT, premiered at Method Fest in Los Angeles. She is the co-author of the book THE AWKWARD HUMAN SURVIVAL GUIDE and co-hosted a podcast by the same name on the 5by5 network for five years. Elson's articles have been published by HuffPost, Lifehacker, and Reader's Digest. Prior to working in education, she worked in television development and writers’ rooms such as VH1’s HINDSIGHT, where she had the chance to write for the spinoff web series PLANET SEBASTIAN.


Elson joined the Sundance Collab team in October 2021 and produces courses, Master Classes, and events in the areas of screenwriting, television writing, directing, producing, and documentary filmmaking. She has moderated conversations with Sofia Coppola, Richard Linklater, Alexander Payne, and Susannah Grant, among others.


Prior to Sundance, Elson was the Thesis Production Supervisor at the American Film Institute for five years. She oversaw several award-winning graduate thesis films, notably the 2021 BAFTA student film winner APART, TOGETHER and the 2023 Sundance Film Festival short WE WERE MEANT TO. While at AFI, Elson developed a passion for sustainable production and created the Green Film School Alliance, which includes forty schools on four continents. She holds a BA in Communication and Film Studies from Concordia University and an MFA in Screenwriting from the American Film Institute. 

Courses and Content

Advisor Studio

Advisor Studio: A Guide to High-Speed, Low-Budget Film Production

With: Miguel Silveira and 2 more

Advisor Studio: A Guide to High-Speed, Low-Budget Film Production

With: Miguel Silveira, Missy Hernandez and Erica Elson
Advisor Studio

Advisor Studio: Pitching Your Documentary for Production Funding

With: Kavery Kaul and Erica Elson
Advisor Studio

Advisor Studio: Preparing Your Film for a Festival Premiere

With: Carolyn Kaylor and Erica Elson
Video

AI for Documentary Filmmakers: Research, Transcripts, and Trust

With: Kristina Budelis and Erica Elson

AI for Documentary Filmmakers: Research, Transcripts, and Trust

With: Kristina Budelis and Erica Elson
In this session, led by director, producer, and entrepreneur Kristina Budelis, you’ll learn some of the new ways documentary teams are using AI, with a focus on behind-the-scenes use. Budelis, who writes the newsletter Film Robots on AI & Film, will explain how these tools helped her save time in prep and post on a viral episode of PBS x Atlas Obscura’s Untold Earth, “It Looks Like a Desert. But It Has Thousands of Lakes,” which she’ll use as a case study in this presentation. She’ll break down how she used tools like Granola, ElevenLabs, Chat GPT, and Claude for things like research, transcription, translation and temp narration. She’ll also go over the importance of guardrails in regards to things like consent, disclosure, privacy and data considerations. You’ll leave the session with practical takeaways for how to improve your own documentary workflow, save time, and facilitate collaboration.
Spotlight

Channeling Grief Through Storytelling with Chloé Zhao

With: Chloé Zhao and Erica Elson

Channeling Grief Through Storytelling with Chloé Zhao

With: Chloé Zhao and Erica Elson
In this hour-long online conversation for filmmakers and film lovers, we’ll dive deep into Chloé Zhao’s process bringing the poignant and heartbreaking story of HAMNET to the screen. Don’t miss this opportunity to learn from one of the most thoughtful and empathetic filmmakers working today!
Mar26

Cultural Impact Through Storytelling: A Screening and Conversation with Michelle Satter and Director Glenn Kaino

March 26, 2025
2:30PM - 4:30PM (PDT)
With: Michelle Satter, Glenn Kaino and Erica Elson

Designing Interactive Worlds Through Immersive Storytelling

With: Alton Glass and Erica Elson
Led by Alton Glass, founder of GRX Immersive Labs, this session illustrates how filmmakers can become world builders using case studies from Glass’ own work. You’ll learn how to translate your unique voice across new tools and platforms and gain a greater understanding of how creators can successfully use virtual reality, augmented reality and mixed reality with intention to empower others. Drawing from his own career, which spans film XR, AI and immersive education, Glass unpacks how creators can navigate rapid technological change without losing their creative identity.
Spotlight

Driving Box Office Success with Joseph Kosinski (F1: THE MOVIE)

With: Joseph Kosinski and Erica Elson

Driving Box Office Success with Joseph Kosinski (F1: THE MOVIE)

With: Joseph Kosinski and Erica Elson
In this hour-long conversation for filmmakers of all levels, you’ll get a chance to ask questions about producing and directing some of Hollywood’s biggest films. Joseph Kosinski will discuss crafting memorable heroes, bringing his unique take to existing IP, and directing thrilling action sequences.
Event Recording

Festival Spotlight 2025: World Cinema Dramatic Competition

With: Nadia Fall and 3 more

Festival Spotlight 2025: World Cinema Dramatic Competition

With: Nadia Fall, Rohan Kanawade, Alireza Khatami and Erica Elson

Insider Session: Applying to the 2026 Sundance Institute Episodic Lab

With: Fatima Liaqat, Kyle Kubo, Jandiz Estrada Cardoso and Erica Elson
Event Recording

Insider Session: Applying to the Ignite Challenge

With: Toby Brooks and Erica Elson

Insider Session: Applying to the Ignite Challenge

With: Toby Brooks and Erica Elson
Insider Session

Insider Session: Applying to the Sundance Institute Native Lab

With: Isabella Madrigal and 3 more

Insider Session: Applying to the Sundance Institute Native Lab

With: Isabella Madrigal, Jared Lank, Adam Piron and Erica Elson
Video

Legal Toolkit for Producers Using AI

With: Elsa Ramo and Erica Elson

Legal Toolkit for Producers Using AI

With: Elsa Ramo and Erica Elson
As AI tools become more widely available, they also raise questions about ethical boundaries and legal concerns. Led by veteran entertainment attorney Elsa Ramo, this one-hour session covers important guidelines to follow when using AI in your filmmaking workflow. You’ll gain a clearer understanding of common pitfalls and red flags in AI generative content and what guardrails need to be established when it comes to ethics, ownership and technical safeguards. This session provides an overview of different AI use cases in various aspects from development, packaging, production, and distribution.

Narrative Innovations: Personal Storytelling in the Indie Game Landscape

With: Abhi, Tim Dawson, Wren Brier and Erica Elson
Are you a filmmaker with an interest in video game narratives? Are you a gamer with an interest in learning more about how storytelling and art come together to create compelling gaming experiences? In this comprehensive panel featuring the artists behind several innovative indie games, you’ll hear a wide range of perspectives on narrative design, worldbuilding and what goes into making a great game. Several leading video game designers demystify how games are written, the importance of specificity in character development, and how an indie game gets published. Whether you’re an avid gamer or a complete novice, this conversation will give you new insights into this exciting medium.
Video

No, Generative AI Doesn’t Kill Creativity

With: Henry Daubrez and Erica Elson

No, Generative AI Doesn’t Kill Creativity

With: Henry Daubrez and Erica Elson
Generative AI is reshaping the creative landscape, sparking intense debate about the future of artistry. Henry Daubrez, Resident Filmmaker and Creative Director at Google Labs, brings a practitioner’s eye to this tension. With two decades of experience bridging design, film, and emerging tech for global brands, Henry explores the reality beyond the headlines. Rather than preaching blind optimism or doom, he examines how human storytelling prevails amidst automation. He discusses the practical shifts in the creative process and why, despite powerful algorithms, the "human touch" remains the defining variable. Don’t miss this grounded exploration of creativity’s new frontier.

Spotlight: Anna Boden and Ryan Fleck on Building a Successful Career as Writer/Directors in Film and TV

With: Anna Boden and Ryan Fleck and Erica Elson
For this Spotlight Event, Fleck and Boden will discuss their journey from making a short to their first feature, the art of collaboration, and the differences between directing film and television.

Spotlight: Crafting Complex Characters with the Creators of HACKS

With: Jen Statsky, Lucia Aniello and Erica Elson
Spotlight

Spotlight: Creating Magic in Cinema with Mira Nair

With: Mira Nair and Erica Elson
Spotlight

Spotlight: Jeff Nichols on THE BIKERIDERS

With: Jeff Nichols and Erica Elson

Spotlight: Jeff Nichols on THE BIKERIDERS

With: Jeff Nichols and Erica Elson
Spotlight

Spotlight: Megan Park on MY OLD ASS

With: Megan Park and Erica Elson

Spotlight: Megan Park on MY OLD ASS

With: Megan Park and Erica Elson
Video

The Future of Storytelling with Charles Melcher

With: Charles Melcher and Erica Elson

The Future of Storytelling with Charles Melcher

With: Charles Melcher and Erica Elson
In this session, you’ll find out how these new formats turn people from passive viewers into active participants whose choices, movement, and emotions shape the experience itself, moving from a traditional audience to an “actience.” You’ll get a practical framework for building immersive, responsible, and transformative narratives, and you’ll learn how changing how you think about your audience can empower them to have more agency and influence on their stories, their lives, and how they interact with the world.