Alyssa is the Head of Commercial Operations at Studio Ulster, a £72 million next-generation virtual production studio. Managing Business Development, Client Services, and Marketing for the studio, Alyssa brings technical sales and content development expertise.

Prior to joining the team in Belfast, she had been leading commercial teams at innovative media startups across the US, Ireland & the UK for 12 years including WPP (AKQA Leap), News Corp (Storyful, Unruly), and Paramount Global (Vh1).