Director/ Producer/ Founder, Free the Bid
Alma Har'el is a film and music video director, best known for her documentaries LOVETRUE and BOMBAY BEACH, the latter of which was awarded the top prize at the 2011 Tribeca Film Festival, was nominated for a Film Independent Spirit Award, and has been taught in Harvard’s Sensory Ethnography Lab and Film Center as a “genre-redefining work.”
Har'el is also a DGA Award-nominated commercial director. She has garnered countless accolades for her work on campaigns for AirBnB, Coca-Cola, Chanel, and P&G; the latter earned her a 2018 DGA Award nomination for the Winter Olympics commercial “Love Over Bias.”
In addition to her versatile success as a filmmaker, Har’el created the non-profit Free the Bid, which advocates for inclusiveness in the commercial world with measurable results.
Har’el was featured on Fast Company’s “Most Creative People of 2018” and Adweek’s “Disruptors of 2018.”
With her first scripted film HONEY BOY, written by and starring Shia Labeouf alongside Lucas Hedges and Noah Jupe, Har’el further cements herself as one of the most genre-bending filmmakers today, continuing to push the boundaries of documentary and narrative. The film premiered in the dramatic competition at Sundance 2019, has been picked up by Amazon and scores 100% on Rotten Tomatoes by critics.
Har'el received the Special Jury Award for Vision and Craft at the 2019 Sundance Film Festival awards.
Sundance Film Festival 2019
Sundance Institute History