Alejandra Vasquez is a Mexican-American director and producer. Raised in rural Texas, Vasquez directed the short films “Folk Frontera,” winner of Best Texas Short at SXSW, and “When It’s Good, It’s Good,” co-produced with Latino Public Broadcasting. She cut her teeth on the producing side as part of the teams behind the award-winning features Matangi/Maya/M.IA. (2018) and Us Kids (2020). Her directorial feature-length debut Going Varsity in Mariachi premiered at Sundance 2023.