The Pitch Process with “It Starts Outside” Director Remi Belleville

Based in Montreal and working between Tokyo, Paris, London, and Mexico City, Rémi Belleville is a Canadian director known for a deeply sensory and poetic cinematic approach. Film School graduate, he quickly gravitated toward music videos, short films, and commercial work, where he excels at blending storytelling, visual aesthetics, and emotion through a bold and instantly recognizable visual signature. He also expands his visual universe through a powerful photographic practice.

His work has recently earned significant recognition on the international stage. His music video Pas Encore for French artist Béesau was featured by Director’s Library; Downpour for LILCHICK was selected for both the UK Music Video Awards and the Club des D.A. in 2025; and his recent video Bad Moons for American Football was released internationally through platforms including Pitchfork, Frame Set, and Director’s Library. He has since collaborated with acclaimed artists such as Les Louanges, LUCASV, and Fredz. The video MONEY UP/PANTS DOWN by Realo, for which he served as director of photography, won Best Dance/Electro Newcomer Music Video at the 2024 UK Music Video Awards (UKMVA).

In the commercial world, he is known for his ability to transform a creative brief into a visual manifesto. He has collaborated with brands including ARC’TERYX, MERRELL, SHOKZ, COCA-COLA, and AUCLAIR. Working across visual worlds where movement and sensitivity intertwine, each project is driven by a central question: how can we feel before we understand? His recent global campaign for MERRELL, It Starts Outside, which explores this very idea, was praised by Highsnobiety.