Overview of the Merrell Brand with Alex Ho

Alexander Ho is the Global Creative Director of Merrell, where he leads the brand’s global creative vision, shaping campaigns, storytelling, design, and consumer experiences worldwide.

Previously, Alexander served as VP, Group Creative Director at Endeavor, 160over90, and Obsidianworks, leading award-winning creative work for brands and organizations including McDonald’s, LA28 Olympic and Paralympic Games, Audi, The Trevor Project, Meta, Target, Timberland, Pernod Ricard, and Marriott International. His work spans brand building, integrated marketing, experiential, digital, and cultural storytelling, earning recognition across the advertising and marketing industry.

Prior to agency leadership, Alexander was Art Director of Digital at Time, where he led creative development for some of the publication’s most influential editorial franchises, including Person of the Year, TIME100, and enterprise multimedia storytelling projects. His work contributed to Emmy Award-winning editorial experiences.