Navigating AI in Filmmaking (On Demand)
About this On Demand Course
This is an On Demand course. On Demand courses allow you to watch pre-recorded lectures at your own pace, with curated resources and other materials to support your work. You can begin taking this course at any time.
In order to serve more of the Sundance Collab community, we developed this On Demand course from existing live online course content. By doing so, we are able to offer Navigating AI in Filmmaking (On Demand) at a price that allows more people to benefit from the course content.
Great filmmaking evolves with technology, and AI is transforming how stories are told, produced, and shared. To stay ahead in this rapidly changing industry, artists need to understand these new technologies.
This On Demand course will equip you with practical knowledge and insights from industry professionals that will help you explore how AI can support your creative vision without compromising your voice.
Throughout the course, you'll explore the rapidly evolving AI landscape specifically through a filmmaker's lens. You'll learn which tools can enhance your vision (rather than replace it) and develop strategies to navigate the complex ethical and legal considerations that come with these powerful new technologies.
Whether you're a screenwriter, director, producer, or documentary filmmaker, this intensive will empower you to confidently take bold, informed steps into the future of filmmaking.
What you'll learn from the course:
- Historical context of AI development and its integration into filmmaking
- Practical applications of AI across the filmmaking process
- Techniques for using AI as a creative assistant while maintaining your directorial voice
- Ethical frameworks for responsible AI implementation in your projects
- Legal considerations regarding AI-generated content and intellectual property
- Sustainable workflows that balance technological innovation with human creativity
- Strategies to adapt and innovate
Course outline:
- Module 1: The Creative Frontier of AI in Filmmaking with Seth Piezas
- Module 2: The Legal and Practical Guide to Using AI with Chris Perez
- Module 3: Ethical Frameworks with AX Mina
- Module 4: A Conversation with Filmmaker Adam Bhala Lough
- Module 5: Practical Workflows with Julius Pryor IV and Bryan Hill
- Module 6: A Filmmaker’s Case Study with Michaela Ternasky-Holland
- Module 7: A Director’s Journey into AI with Quinn Halleck
- Module 8: Building Your Career and Community with Verena Puhm
View the Outline tab for more details on the course.
All course videos are closed-captioned. For other accommodations and support services, please email us at accessibility@sundance.org.
Outline
Topics include:
- Setting the Stage: Why AI Matters for Creators Now
- The State of the Art: AI's Exponential Leap in Two Years
- Beyond the 'Tool': Understanding AI as a Digital Mind
- The New Production Reality: How AI Will Invert the Filmmaking Process
- Data is the New Code: The Filmmaker's Role in Building Future AI
Topics include:
- The Legal Landscape: Four Key Areas of Concern for Creators
- Can AI-Generated Content Be Copyrighted? Understanding Human Authorship
- Protecting Your Project: The Importance of AI Logs and Transparency
- AI and the Guilds: A Breakdown of WGA, SAG-AFTRA, and DGA Rules
Topics include:
- An Ethical Framework for Documentary Filmmakers
- AI's Unseen Flaws: Algorithmic Bias and "Hallucinations"
- Case Study: The Ethics of Synthetic Speech in Documentary
Topics include:
- Case Study: The Genesis and Production of Deepfaking Sam Altman
- AI in the Edit Bay: Real-World Advantages and Existential Risks
- Embracing the Glitch: A Creative Workflow for AI-Generated B-Roll
- When the Rules Change Mid-Project: Navigating Legal Uncertainty with AI
- A Filmmaker's Golden Rule: When and How to Disclose AI Usage
Topics include:
- Getting Started: Your First Steps with AI Tools
- The Screenwriter's AI Assistant: From Loglines to Pitch Strategy
- The AI-Powered Pitch Deck: From Script to Visuals in Hours, Not Days
- The Producer's AI Assistant: Streamlining Budgets, Schedules, and Strategy
Topics include:
- An Animator's Guide to AI: Closed vs. Open Source and Key Principles
- Case Study: A 4-Week Sprint with OpenAI's Sora (Thank You, Mom)
- Building a Professional AI Animation Pipeline: A Step-by-Step Guide
- Directing AI: A Masterclass in Storyboarding and Shot Design
Topics include:
- A Director's Journey into AI: From Traditional Sets to Generative Tools
- Craft vs. Control: The Philosophy of Art in the Age of AI
- Case Study: Contrasting AI Workflows in Sigma and Joyride
Topics include:
- Building an AI Career: A Story-First Approach
- The Professional AI Production Workflow: A Step-by-Step Guide
- Teamwork Makes the AI Dream Work: Structuring a Collaborative Production
- The Path Forward: Valuing Your Craft and Building Community
Team

Adam Bhala Lough
Instructor
Adam Bhala Lough is a Punjabi‑American film director, producer, and writer known for crafting award‑winning, high‑profit, and widely viewed film and television projects for HBO, Netflix, Hulu, Apple TV+, Showtime, the BBC, and beyond. In February 2022, it was announced that one of his documentaries would enter the revered Criterion Collection, cementing his place among cinema’s most enduring storytellers.
Lough burst onto the scene at 19 when he directed three music videos for MF DOOM. At 23 he premiered his narrative feature debut Bomb the System (2002), a graffiti‑culture drama that earned an Independent Spirit Award nomination for Best First Feature and landed him on Filmmaker Magazine’s “Top 25 Indie Filmmakers to Watch.” His follow‑up, Weapons (2007), starring a then‑emerging Nick Cannon and Paul Dano, was nominated for the Sundance Grand Jury Prize and distributed by Lionsgate.
Transitioning to documentary, Lough co‑directed The Upsetter: The Life and Music of Lee Scratch Perry (2008), narrated by Academy Award‑winner Benicio del Toro, and the incendiary Lil Wayne portrait The Carter (2009). Though legally challenged by its subject, The Carter is routinely ranked among the greatest music documentaries of all time by Rolling Stone, NME, Billboard, and Complex. The Upsetter has since been inducted into the Criterion Collection.
His Sundance‑premiering The New Radical (2017) featured a rare interview with Julian Assange inside the Ecuadorian Embassy and explored Bitcoin and 3‑D‑printed guns, earning a slot on No Film School’s “Top 10 Political Docs of the Year.” Alt‑Right: Age of Rage (2018) followed, airing on Netflix (U.S.) and BBC (U.K.) after a fearless year embedded with both neo‑Nazi and ANTIFA.
Lough’s HBO Original doc‑series Telemarketers (2023), which he co‑directed and executive‑produced with Josh and Benny Safdie, became the most‑watched doc‑series on HBO MAX upon release. It earned a Primetime Emmy nomination for Outstanding Documentary or Nonfiction Series and won both the Critics Choice Documentary Award and Cinema Eye Honors Award.
His latest feature, Deepfaking Sam Altman—a sharp comedy about AI executive‑produced by Kevin Hart and Vox Studios—premiered at SXSW 2025 and is slated for theatrical release soon.
Committed to fostering new voices, Lough is a graduate of NYU’s Tisch School of the Arts, a longtime mentor at the Sundance Native and Latino Screenwriters Labs, and a former member of Sundance’s Diversity Outreach Committee. He runs a documentary production company, ALL FACTS, with film financier Greg Stewart. Comfortable filming everyone from violent extremists to A-list celebrities and in between, he continues to fuse dynamic storytelling with an abiding curiosity for subcultures, music, and the extremes of human ambition.

AX Mina
Instructor
AX Mina (she/they) is a special advisor for the Archival Producers Alliance and is director and producer of Rubbish: The Queer Kingdom of Leilah Babirye. She is a Senior Civic Media Fellow at the USC Annenberg School for Journalism and Communications and member of Brown Girls Doc Mafia and the Asian American Documentary Network. She was a 2024 Sundance Trans Possibilities Intensive Fellow and has spoken at Sundance Collab, DOCNYC, the Atlanta Film Society and other industry events. She also works in nonprofit local news and media and arts philanthropy.

Bryan Hill
Instructor
Bryan Edward Hill is a screenwriter, filmmaker, and comic book author whose work blends genre storytelling with emotional and psychological depth. His screenwriting credits include Bitter Root (dir. Ryan Coogler / Proximity Media), and an untitled Prince biopic (dir. Ryan Coogler / Proximity Media). For television, he has written for Titans (WB / HBO Max), and in comics, he has authored acclaimed runs of Blade and Black Panther for Marvel.
His first feature as a director, Archangel, is currently in post-production (Image Nation / Spooky Pix). Bryan is also the co-founder of Kevlar Creative, a production company focused on high-concept, character-driven storytelling across film, television, and emerging media.

Chris Perez
Instructor
Partner, Donaldson Callif Perez
Chris specializes in all aspects of the firm’s practice, including representing independent producers and production companies through development, financing, production, rights clearance and distribution. He has helped hundreds of productions secure the E&O insurance necessary to distribute their films and has established himself as an advocate for artists’ rights. In addition to representing filmmakers, Chris serves as counsel to writers, podcast producers, radio personalities, museums and foundations.
Chris regularly lectures on production, distribution, financing, and clearance issues at various law schools and producing programs around the world and regularly contributes op-ed pieces for publications including the Daily Journal, LA Lawyer and Realscreen. Chris is also co-author of the 5th Edition of Clearance & Copyright, the industry’s leading book on rights clearances in film and television. He is often asked to provide expert authority on to entertainment law, copyright, artificial intelligence and other cutting-edge legal issues by various podcasts and publications, including The Hollywood Reporter, Variety and Forbes.
Chris has also been a leader on several of the firm’s advocacy projects since 2008, including the landmark Digital Millennium Copyright Act (DMCA) exemptions secured for filmmakers, for which he was recognized as one of California Lawyer’s “Attorneys of the Year.” He has been recognized for several other prestigious awards by Variety, California Lawyer and U.S. News.
Chris graduated from the University of Michigan, where he produced, directed, and wrote several student films. He earned his JD at the USC Gould School of Law, where he remains actively engaged with the Latino Law Students Association.
Prior to working with Donaldson Callif Perez, Chris worked for California Lawyers for the Arts, Technicolor, and the Berkman Center for Internet & Society at Harvard Law School.
Chris serves as a board member for the International Documentary Association and on the Advisory Board for the Generative AI Initiative of the Archival Producers Alliance.
Chris lives in Los Angeles with his wife Maria, his two children Emery and Jack, and their dog Bill Paxton.

Julius Pryor IV
Instructor
Julius Pryor IV is a filmmaker, producer, and creative strategist. A graduate of Morehouse College and NYU Tisch School of the Arts, Julius has spent the last decade developing original work across both the narrative and branded space.
His credits include two feature films that world premiered at Sundance: How to Tell You’re a Douchebag (dir. Tahir Jetter) and Cronies (dir. Michael Larnell), executive produced by Spike Lee. He recently produced The Vacation, winner of the 2023 Sundance Short Film Special Jury Award, which is currently being developed into a feature. He also produced Feathers, written and directed by A.V. Rockwell, funded by Tribeca’s "Through Her Lens" program and world premiered at the Toronto International Film Festival. Always with a focus on elevating underrepresented voices and bold creative perspectives.
Most recently, Julius has partnered with acclaimed writer-director Bryan Hill (Blade, Titans, Killmonger) on a slate of genre-driven feature films, including the upcoming occult thriller Archangel.
Together, they are also launching a new creative platform and production banner to house their shared vision for boundary-pushing, artist-first storytelling: Kevlar Creative.
At the core of Julius’s approach is the belief that the best art comes from trust, alignment, and shared vision. He brings a spirit of precision, adaptability, and focused collaboration to every project—whether producing, directing, or writing.

Michaela Ternasky-Holland
Instructor
Michaela A. Ternasky-Holland is a Peabody-nominated and Emmy award-winning director who specializes in creating impactful stories using immersive and interactive technology. She is one of the first directors to create and premiere a short film utilizing Open AI’s SORA platform, which screened at Tribeca Festival.
As a nominee for the Producers Guild of America’s Innovation Award, she is also a consultant, speaker, and thought leader, who has been recognized as one of the 100 Original Voices of XR and listed as one of Blooloop’s 50 Immersive Influencers.

Quinn Halleck
Instructor
Quinn Halleck is a director and thought leader at the cutting edge of AI and film. His latest short film, Sigma 001, redefines the role of AI in independent filmmaking, using AI as a collaborative partner in every stage of production. With a background in both narrative and documentary filmmaking, Quinn honed his skills under the mentorship of acclaimed director and producer Michael Bay.
He has shared his insights on AI's transformative potential in cinema at Cannes Film Festival’s Marché du Film and recently delivered a TEDx talk on the topic.

Seth Piezas
Instructor
Seth Piezas is the Founder and Executive Director of the Colabi Foundation, an organization dedicated to advancing successful human-AI collaboration and unlocking AI’s potential for Superintelligent Good. He also works as a Senior Product Manager in Physical AI at NVIDIA where he is developing the next generation of autonomous machines through simulation. Seth began his career in film at Pixar Animation Studios during its golden age and has followed the frontier of technology ever since, developing award winning projects from entertainment to education to medical imaging. He serves on the technical board of the Sundance Institute focusing on Artificial Intelligence.

Verena Puhm
Instructor
Verena Puhm is a Sundance-featured, award-winning AI filmmaker and creative technologist blending emotional storytelling with cutting-edge tools. With a background in producing series for CNN and BBC and writing for Leonine Studio's Wiedemann & Berg TV as well as Red Bull Media's Terra Mater Studios, she bridges traditional and AI-driven cinema. Her work has been honored by Forbes, The Hollywood Reporter, and top AI festivals.
A keynote speaker and panelist at Cannes Film Festival 2025, Berlinale 2025, Austin AIFF, Stockholm AI Film Conference, AI Film & Ad Fest Dubai, and the Atlanta International AI Film Festival (AIAIFF), she is a frequent speaker and judge in the field. Verena is part of OpenAI’s Sora Creator Circle, Google Veo 2 Beta, Adobe AI Community Leader Program, Luma, Kling, Hailou Minimax, LTX, Freepik, Pika and Showrunner AI's Creator programs and collaborates globally across studios, pushing the future of storytelling forward.
In addition to her solo creative work, Verena has developed several hybrid and fully AI-driven production pipelines, combining cutting-edge tools and processes for cost-efficient, high-quality content creation. She commands a distributed team of global specialists across production, AI and 3D animation, editing, VFX, sound, and compositing—allowing fast iteration, flexibility, and stylistic precision while keeping production lean and scalable. Verena’s workflow merges traditional filmmaking with generative AI capabilities, ensuring both narrative strength and technical innovation.
FAQ
Sundance Collab’s On Demand courses provide flexibility to learn on your own time, whenever you’re ready. On Demand courses do not provide you with feedback on your work, but they do provide suggested activities and curated resources.
Participants will receive a Certificate of Completion for all of the On Demand courses and the certificate will include the name associated with your Collab account.
You can find any courses that you are enrolled in or have already completed in the profile section of your Collab account under “Courses.”
Sundance Collab provides accommodations and support services to participants with disabilities. Please contact us at (435) 776-7790 or email us at accessibility@sundance.org to ask any questions or to discuss your specific needs.