Master Classes are in-depth, interactive learning experiences focused on craft and career building and led by renowned industry experts. Topics include fiction and documentary filmmaking, TV writing and production, and navigating and succeeding in the entertainment industry.



Today, you find branded content everywhere - from web series to podcasts to virtual reality. In this live, three-hour, online master class, marketing expert Stacy Fuller reveals the evolution of branded content, who is making it, how to develop for it, and how to find opportunities in this space. 


Topics presented will include:

• Defining branded content 

• Types of branded content

• Why brands are interested 

• Who's making branded content 

• Best recent examples 

• Process for development 

• Unpacking the creative brief

• Obstacles and pitfalls

• Professional opportunities 

• Benefits of working in the space


Resources:

Download the list of resources from Stacy Fuller

Stacy Fuller
Advisor
Stacy Fuller is the SVP, Head of Integrated Marketing at Refinery29, the leading media and entertainment company focused on young women. In the role she spearheads branded content and strategy, through integrated advertising creative development, execution and client service. more...
Greg James
Panelist
Greg James is the Global Chief Strategy Officer for Havas Media Group overseeing insight and data-informed strategy for clients across the organization. He has a background in creative and content marketing that informs his integrated approach to client consulting. more...
Aiden Darné
Panelist
Aiden is currently the SVP of Production for North America at VICE Media, running the internal production studio, VICE+ Productions. Formed in 2016, the studio has produced some of the most innovative and award winning branded content in the industry. more...
Megan Doyle
Panelist
Megan Doyle is an Emmy and Clio award-winning producer with over a decade of experience working in television and digital media in New York City. She was part of the production team that launched MLB Network into 50 million homes in 2009. more...
Pamela Romanowsky
Panelist
New York, NY, USA
Pamela Romanowsky is a screenwriter and director working across film, television and branded content. Her passion is for character led drama with strong, stylish visual storytelling. She believes that her artistic toolbox is richer for her experience in feature, episodic and short form storytelling, and that each mode informs the others. For her, filmmaking is active empathy and its superpower is the ability to transport you into the world and skin of someone else. more...
Patty West
Moderator | Director, Collab Courses & Events
Los Angeles, CA, USA
Patty West is a producer and educator based in California. She led the Directing Workshop for Women and the Thesis Program at the American Film Institute prior to joining the Sundance Institute. She came to Sundance Collab in December of 2019 and now serves as the Director of Courses & Events. West is a Chicago native and holds a B.S. from Northwestern University, an M.F.A. from the AFI Conservatory and an Executive M.B.A. from Quantic School of Business & Technology. She is a member of the Producer's Council of the Producers Guild of America. more...
Tags:Emerging MediaShortsTV / Digital SeriesDistribution & MarketingFinancing & Funding

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