Sundance Institute's Story Forum: Exploring Art and Innovation is a space to learn, collaborate, and join the conversation; inviting thoughtful dialogue about the artist-first tools and technologies supporting visual storytelling today.


As AI tools become more widely available, they also raise questions about ethical boundaries and legal concerns. Led by veteran entertainment attorney Elsa Ramo, this one-hour session covers important guidelines to follow when using AI in your filmmaking workflow. You’ll gain a clearer understanding of common pitfalls and red flags in AI generative content and what guardrails need to be established when it comes to ethics, ownership and technical safeguards. This session provides an overview of different AI use cases in various aspects from development, packaging, production, and distribution.


Explore Sundance Institute's Story Forum: On Demand Collection

Elsa Ramo
Managing and Founding Partner, Ramo Law
At the dealmaking intersection of where content makers meet buyers, financiers, and distributors, Elsa Ramo is at the forefront of first-time deals with emerging and established streamers and studios, guiding her clients into innovative terms that optimize their reach and prevalence in today’s flattened marketplace. Elsa provides comprehensive legal services to producers, financiers, creators, and owners of film, television, and digital content and projects across a range of budgets and production levels. She established her law firm to enable up-and-coming filmmakers and producers to bring their stories to life. more...
Erica Elson
Moderator | Digital Course & Event Producer, Sundance Collab
Erica Elson is a Producer, Writer and Educator based in the mountains outside Los Angeles. Her short film, WING NIGHT, premiered at Method Fest in Los Angeles. She is the co-author of the book THE AWKWARD HUMAN SURVIVAL GUIDE and co-hosted a podcast by the same name on the 5by5 network for five years. Elson's articles have been published by HuffPost, Lifehacker, and Reader's Digest. Prior to working in education, she worked in television development and writers’ rooms such as VH1’s HINDSIGHT, where she had the chance to write for the spinoff web series PLANET SEBASTIAN. more...
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