Sundance Institute's Story Forum: Exploring Art and Innovation is a space to learn, collaborate, and join the conversation; inviting thoughtful dialogue about the artist-first tools and technologies supporting visual storytelling today.


AI can generate images, scripts, and music, but it doesn’t create the way humans do. This session with Rachel Joy Victor, a researcher and designer of computational narratives and emergent technologies, traces the evolution of artificial intelligence alongside human cognition to unpack what creativity actually is, where AI reaches its limits, and why embodied experience, intuition, and intention remain central to storytelling.

Featuring: Rachel Joy Victor (Strategist & Designer, Founder, Interphase)


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Rachel Joy Victor
Rachel Joy Victor is the founder of Interphase, an R&D design studio. Rachel's work as a designer, strategist, and worldbuilder for emerging technologies (XR/AI/web3) focuses on creating cohesive narrative, brand, and product experiences. She designs for a range of applications: from multiplatform narratives and immersive experiences, to tools and platforms, to spaces and cities. She draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experiences where world simulation, systems design, and 8 architectures intersect. Rachel’s clients have included Disney, HBO, Technicolor, Vans, Ford, Nike, Havas, Meow Wolf, Niantic, and many more. She is known for her talks and panels that make emerging technologies accessible and has presented at SXSW, Stanford, NAB ShowP@coisthe42b, AI on the Lot, Future of Film, and more. Most recently, she co-founded FBRC.ai, an ecosystem company focused on creating AI-supported tools for the future of content production, and was an adjunct professor at USC's School of Cinematic Arts. more...
Tags:AI

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