In Advisor Studio sessions, Sundance Collab Advisors share field experiences and insights into their specific areas of craft, including writing, directing and producing for TV and film.

As creators in pursuit of our craft, we often overlook an important aspect of our role as professional artists—seeing ourselves as a personal brand. In this special conversation with Kelly Bush Novak, CEO and Founder of ID, the largest independently owned, full-service public relations agency in entertainment, we explore what a personal brand is, why it’s crucial to have one and the steps you’ll need to take to establish your presence. We also discuss how to define your brand, the digital strategies that can set you up for success and the practical tools to develop your own personal brand and determine what makes you and your work distinctive.

Kelly Bush Novak launched her company in 1993 with three unknown clients and a surplus of now legendary tenacity. Renamed ID a year later, her agency celebrated its 28th anniversary in 2021, representing over 1500 high-profile clients supported by a dedicated team of one hundred in New York and Los Angeles, including the most respected publicists in the industry. Achieving her vision of a full-service agency of communications strategists collaborating on behalf of ID the world's most influential artists and performers, studios, networks, content creators, brands, philanthropic organizations, athletes and technology leaders on the planet, she continues to oversee all aspects of ID's business. Her innovative, team-focused company culture attracts the most talented of her peers to join her in what is now the industry's largest independently owned and operated public relations firm. Her strategic press campaigns, wise counsel, crisis acumen and close media relationships offer Kelly the opportunity to personally represent exceptional talent including Pamela Adlon, Javier Bardem, Alfonso Cuarón, Hannah Gadsby, Alejandro G. Iñárritu, Janaya “Future” Khan, John Legend, Janelle Monae, David Oyelowo, Seth Rogen, Joey Soloway, Lena Waithe and Serena Williams. A trusted mentor, she advocates for her clients with a resolute focus on the strength and longevity of their careers. Kelly and her film team were responsible for press campaigns for the Academy Award® winning motion pictures ROMA (2018), THE REVENANT (2015), THE KING'S SPEECH (2010) and THE ARTIST (2011). Her expertise with major franchises includes consulting for lead actors on STAR WARS, LORD OF THE RINGS and SPIDERMAN - all blockbuster trilogies. In 2006, Kelly led the company into brand representation with the landmark launch of Starbucks Entertainment. Today, ID's powerful brands team represents an array of prestigious clients including CORE, Nintendo, Peloton, Universal Music Group, Reddit, Stand Up To Cancer and the NAACP’s Legal Defense and Educational Fund. An early advocate of the power of social media, Kelly established a robust digital department, exponentially extending ID's clients' reach across both influential and nascent platforms with limitless opportunities for integrated marketing, promotions and strategic partnerships. ID's digital fluency makes all of ID's strategists experts in the social media landscape. In 2008, Kelly founded VIE Entertainment, where she manages Oscar® nominated actor, producer and activist Elliot Page. Under the VIE banner, Kelly executive produced the feature adaptation of Jean Hegland’s novel INTO THE FOREST and FREEHELD, starring Page and Academy Award® winning actress Julianne Moore. Her previous producing credits include the Emmy® nominated HBO special, THE PEE-WEE HERMAN SHOW ON BROADWAY, which marked the return of Paul Reubens’ beloved character. She was instrumental in bringing Pee-wee Herman back to audiences and set the stage for the Netflix feature, PEE-WEE'S BIG HOLIDAY, produced by Judd Apatow. A passionate voice for marriage equality, she secured the breakthrough coverage of Ellen DeGeneres' wedding on the cover of People magazine. She continues to represent her first major client, acclaimed actor Sir Patrick Stewart, whom she introduced to the social media landscape with unprecedented results. Not one to miss an opportunity, she encourages you to follow him @sirpatstew. more...

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