Advisor Studio sessions feature intimate, moderated conversations with Sundance Advisors who are working artists and media industry professionals that contribute their expertise to the Collab community via courses, classes, office hours and events. In the Studio events, Advisors share field experiences and insights into their specific areas of craft, including writing, directing and producing for TV and film.
As creators in pursuit of our craft, we often overlook an important aspect of our role as professional artists—seeing ourselves as a personal brand. In this special conversation with Kelly Bush Novak, CEO and Founder of ID, the largest independently owned, full-service public relations agency in entertainment, we explore what a personal brand is, why it’s crucial to have one and the steps you’ll need to take to establish your presence. We also discuss how to define your brand, the digital strategies that can set you up for success and the practical tools to develop your own personal brand and determine what makes you and your work distinctive.