Rafael de Freitas Peixoto

Rio de Janeiro, State of Rio de Janeiro, Brazil


A Brazilian advertiser with 21 years of career, Rafael began his journey as a musician. In 1997 he became a producer of international concerts, curator of Banco do Brasil Cultural Center - Brasília in 2000 and curator and producer of Banco do Brasil Cultural Circuit in 2004. From 2007 to 2011 he managed cultural sponsorships of Banco do Brasil and worked on publicity and live marketing campaigns. After presenting over 8,000 artistic performances and hundreds of advertising and live marketing actions, Rafael created Wikishows in 2011 and permanently moved away from Banco do Brasil. As CEO and Creative Director of Wikishows, Rafael has carried out live marketing actions for companies such as Walmart, Ambev, Mapfre Insurances, SEBRAE, Banco do Brasil, Caixa Econômica Federal, Alphaville, Baidu, Estácio and many others. He created in 2012 the Web Reality Show “Like a Boss” for SEBRAE (Brazil’s official bureau for entrepreneurship), a branded content experience and promotional activation that generated a trending topic on Twitter and a flashmob with more than 3 thousand people. Rafael also wrote and directed a branded content short movie for Ambev and Alphaville Foundation. In 2014 Rafael coordinated the communication of political campaigns in Brasilia, in the regional and national scope. Rafael studies scriptwriting since 1997. He was one of the 40 writers selected by Emmy award-winning author Aguinaldo Silva, among almost 600 postulants, for his Master Class of soap operas, held in 2016. Rafael was publicly praised by Aguinaldo as one of his most talented students. He has three original series and two feature films acquired by major Brazilian players. Rafael is currently writing two feature films and a musical play scheduled to premiere in the last quarter of 2020. He has written and directed the short film “Two Boats”, scheduled to premiere in July 2019. Rafael also directs and produces the feature film “Keep the Blood Away from the Cabin”, which is under pre-production and scheduled to shoot in October 2019.